Monthly Archives: June 2012

Catch More Bees with Discounted Honey

Posted on June 27, 2012 by milanie

One thing is for sure: the online shopper is only getting smarter. As we alluded to in an earlier post, the recent recession and proliferation of Daily Deal “crowd purchase” sites like Groupon created a consumer that is discount savvy and … Continue reading →

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Discover the Benefits of Comparison Shopping

Posted on June 25, 2012 by milanie

Last week, we discussed channel sales with third party marketplaces such as  Amazon.com as a way for small and medium sized ecommerce stores to increase  brand exposure and boost sales. While this can be a valuable aspect of your company’s … Continue reading →

Posted in Channel Sales and Comparison Shopping | Comments Off

Negotiate Your Price with the Sales Quote Extension

Posted on June 22, 2012 by milanie

The process towards joining the world of ecommerce can present challenges for many entrepreneurs with service-oriented or negotiable sale business models.  For many consumers, the appeal of purchasing products online is not only the convenience, but the anonymity. Online shopping … Continue reading →

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Don’t Miss Out on Daily Deals

Posted on June 18, 2012 by milanie

“I never pay full price!” I cannot tell you how many times I heard that phrase coming out of my grandmother growing up.  A product of the Great Depression, Mee Maw never liked to pay more for something than SHE … Continue reading →

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Can Selling on Amazon Work for You?

Posted on June 15, 2012 by milanie

Kelly Lester was just another mom out there with a dream and an idea–an idea that she made happen, in the form of fun, environmentally friendly lunchboxes for kids.  Using quirky ads and personable marketing campaigns, she slowly built her … Continue reading →

Posted in Channel Sales and Comparison Shopping | Comments Off

Keep Customers Loyal and Happy with Subscription Services

Posted on June 13, 2012 by milanie

Getting recurring or repeat orders from customers is, as PetFlow co-founder Alex Zhardanovsky says, the “holy grail” of retail.  Subscription or membership models for an ecommerce platform means predictable revenue and makes your customer’s life easier by taking out the … Continue reading →

Posted in Apparel Ecommerce, Shipping and Fulfillment | Comments Off

Maintain Multiple Storefronts from One Back Office

Posted on June 9, 2012 by milanie

With an increasingly diversified economy and ever-changing business environments, more entrepreneurs seek unique ecommerce solutions and new ways to market their products.  Customizing an ecommerce website to target even increasinly  specific and specialized audiences can be a key step towards … Continue reading →

Posted in Merchandising Manager | Comments Off

Keep the Sale, Roll Over Your Payment Gateway

Posted on June 6, 2012 by milanie

For most retailers, thinking about their payment gateway is little more than an afterthought; a one-time decision that allows their ecommerce store software to authorize payments from their customer’s bank or credit accounts.  In the larger picture of decisions that … Continue reading →

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Increase Your Conversion Rates Through Currency

Posted on June 5, 2012 by milanie

Recently, a friend was shopping ecommerce websites for Manchester United soccer jerseys.  Being one of the most popular teams in the English Premier League, the amount of gear available on the internet seems limitless. After comparing a number of sites … Continue reading →

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