Category Archives: Merchandising Manager

Black Friday Breakdown: The New Enterprise Revolution

I am writing this on Black Friday, right in the middle of the busiest day in retail.  It’s around midday, so we’re coming down from perhaps the peak of the insanity, and pundits and polesters are already starting to comment … Continue reading

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Developer Makes the Case for Sub-Niche Websites

Lets imagine a scenario: you’ve got a growing website with a wide variety of products.  You’re looking to expand your customer base and grow revenue.  What do you do? One option some retailers will employ is dividing their website product … Continue reading

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Extensions Create Better Online Merchandising

Ecommerce enables unique marketing and merchandising opportunities for retailers.  Technologies can be used like never before to specifically market items to select customers, while improvements in search features allow customers to find what they are looking for almost before they … Continue reading

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Bringing Life to Apparel Ecommerce

Selling clothing and apparel online is not easy.  Perhaps more so than other types of retailers, the apparel industry has struggled to find ways to sell and market their items effectively into the online environment.  Apparel is what one might … Continue reading

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Drive Sales with Faceted Searching

For most ecommerce retailers out there, having a fast, intelligent search solution is incredibly important.  In an interview with Kerry Murdock of Practical eCommerce, SearchSpring co-Founder Scott Zielinski pointed to a number of surprising statistics about ecommerce shoppers. According to Zielinski’s … Continue reading

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Get Mobile. Now.

If you are wondering whether your website needs to be 4G, smart phone and  tablet-friendly, do some research. Or, take your pick from any one of many statistics on this infographic created by culturelabel.com and posted on the popular ecommerce … Continue reading

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Must Have Features for the Holidays

The holidays are in the air. Late August is right about the time that many ecommerce retailers begin thinking about and planning for the holidays—getting inventories in order and setting a marketing game plan for the holiday season.  It is … Continue reading

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That’s a Wrap

In a lackadaisical economy, there can be a lot of pressure to come up with ways to get customers in the door (or onto the website and up to the shopping cart, as the case may be).  Ecommerce retailers struggle … Continue reading

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Maintain Multiple Storefronts from One Back Office

With an increasingly diversified economy and ever-changing business environments, more entrepreneurs seek unique ecommerce solutions and new ways to market their products.  Customizing an ecommerce website to target even increasinly  specific and specialized audiences can be a key step towards … Continue reading

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