Monthly Archives: January 2016

9 Tips for Stellar User-Generated Content

Posted on January 25, 2016 by Erica

Most consumers today turn to the internet to research purchases, regardless of what they’re shopping for. While detailed product descriptions and catchy marketing copy are foundational to persuasive product pages, research indicates that most people trust content generated by other users … Continue reading →

Posted in SEO and Marketing | Tagged | Comments Off on 9 Tips for Stellar User-Generated Content

Replatforming – Total Overhaul or Gradual Update?

Posted on January 12, 2016 by Erica

To stay competitive in ecommerce, it’s important to periodically assess the effectiveness of your ecommerce platform. Are the tools available to you meeting the demands of your business? Has the design become outdated or ceased to be user-friendly? Have customers expressed frustration … Continue reading →

Posted in Checkout Management, Cloud, CDN and Scalability, E-commerce Trends, Inventory Management, Mobile eCommerce, Order Management, SEO and Marketing, Shipping and Fulfillment | Comments Off on Replatforming – Total Overhaul or Gradual Update?

Top 5 Things to Look for in a New Ecommerce Platform

Posted on January 5, 2016 by Erica

Consumer expectations in ecommerce evolve rapidly. It’s important to stay responsive to those expectations in order to stay competitive in a diverse and growing field. This doesn’t mean adopting every new trend as it comes along in an effort to … Continue reading →

Posted in Apparel Ecommerce, Customer Management, Inventory Management, Mobile eCommerce, Order Management, SEO and Marketing, Wholesale Management | Comments Off on Top 5 Things to Look for in a New Ecommerce Platform