Monthly Archives: July 2015

Target Apparel Customers with Segmentation

Posted on July 28, 2015 by Erica

The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most … Continue reading →

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3 Tips for Driving Sales in Niche Markets

Posted on July 20, 2015 by Erica

Creating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action sooner rather than later. As Amazon’s … Continue reading →

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Injecting Creativity into Apparel Merchandising

Posted on July 7, 2015 by Erica

As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions. There are many ways to effectively merchandise individual items … Continue reading →

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