Category Archives: Apparel Ecommerce

Effective Search Functionality and Design

Posted on April 11, 2016 by Erica

Data indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40% of online purchases, so … Continue reading →

Posted in Apparel Ecommerce, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Effective Search Functionality and Design

Top 5 Things to Look for in a New Ecommerce Platform

Posted on January 5, 2016 by Erica

Consumer expectations in ecommerce evolve rapidly. It’s important to stay responsive to those expectations in order to stay competitive in a diverse and growing field. This doesn’t mean adopting every new trend as it comes along in an effort to … Continue reading →

Posted in Apparel Ecommerce, Customer Management, Inventory Management, Mobile eCommerce, Order Management, SEO and Marketing, Wholesale Management | Comments Off on Top 5 Things to Look for in a New Ecommerce Platform

Upshot Commerce 2015 – A Year in Review

Posted on December 22, 2015 by Erica

2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Cloud, CDN and Scalability, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Upshot Commerce 2015 – A Year in Review

Use Brand Persona to Stand Out from the Crowd

Posted on August 4, 2015 by Erica

Finding your brand’s voice is as important as setting your site’s design. Customers respond to authenticity and consistency; without these, your brand will struggle to succeed in the crowded ecommerce landscape. While it is easiest to craft brand tone when … Continue reading →

Posted in Apparel Ecommerce, Customer Management, SEO and Marketing | Tagged | Comments Off on Use Brand Persona to Stand Out from the Crowd

Target Apparel Customers with Segmentation

Posted on July 28, 2015 by Erica

The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most … Continue reading →

Posted in Apparel Ecommerce, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Target Apparel Customers with Segmentation

Injecting Creativity into Apparel Merchandising

Posted on July 7, 2015 by Erica

As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions. There are many ways to effectively merchandise individual items … Continue reading →

Posted in Apparel Ecommerce, Merchandising Manager, Mobile eCommerce | Tagged | Comments Off on Injecting Creativity into Apparel Merchandising

Simple Strategies for Improving Apparel SEO

Posted on June 30, 2015 by Erica

The numerous options available for apparel items can make merchandising challenging for ecommerce retailers. With numerous color, size, and other combinations available for given items, it takes a bit of strategy to ensure that your items show up in search … Continue reading →

Posted in Apparel Ecommerce, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Simple Strategies for Improving Apparel SEO

Robust Promotional Tools to Drive Apparel eCommerce Sales

Posted on June 22, 2015 by Erica

Customers love a good deal. As the ecommerce landscape evolves, so too do promotional tools that you can use to draw customers to your site and drive sales. Free shipping – as standard practice or as special limited-time promotion – … Continue reading →

Posted in Apparel Ecommerce, Customer Management, Reports and Analytics, SEO and Marketing | Tagged | Comments Off on Robust Promotional Tools to Drive Apparel eCommerce Sales

3 Reasons to Integrate Your eCommerce Systems

Posted on June 15, 2015 by Erica

To stay competitive in ecommerce, you have to be able to respond quickly to customer demands. This may mean integrating with new social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, Inventory Management, Order Management, SEO and Marketing | Tagged | Comments Off on 3 Reasons to Integrate Your eCommerce Systems

5 Keys to Building Strong Brand Identity

Posted on June 8, 2015 by Erica

The relationship you create between your company and your customers is crucial to success in ecommerce. Brand identity is what draws customers to you, what keeps customers coming back, what inspires them to stick with you if things go wrong, … Continue reading →

Posted in Apparel Ecommerce, SEO and Marketing | Tagged | Comments Off on 5 Keys to Building Strong Brand Identity