Category Archives: Customer Management

4 Ways to Expand Your Mobile Strategy

Posted on April 19, 2016 by Erica

The debate about whether you need to design a mobile experience for consumers has been settled. With Google’s algorithmic changes last year that favor mobile-ready sites and the fact that the majority of adults use smartphones, if you have not … Continue reading →

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Top 5 Things to Look for in a New Ecommerce Platform

Posted on January 5, 2016 by Erica

Consumer expectations in ecommerce evolve rapidly. It’s important to stay responsive to those expectations in order to stay competitive in a diverse and growing field. This doesn’t mean adopting every new trend as it comes along in an effort to … Continue reading →

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Upshot Commerce 2015 – A Year in Review

Posted on December 22, 2015 by Erica

2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Cloud, CDN and Scalability, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Upshot Commerce 2015 – A Year in Review

Use Brand Persona to Stand Out from the Crowd

Posted on August 4, 2015 by Erica

Finding your brand’s voice is as important as setting your site’s design. Customers respond to authenticity and consistency; without these, your brand will struggle to succeed in the crowded ecommerce landscape. While it is easiest to craft brand tone when … Continue reading →

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Robust Promotional Tools to Drive Apparel eCommerce Sales

Posted on June 22, 2015 by Erica

Customers love a good deal. As the ecommerce landscape evolves, so too do promotional tools that you can use to draw customers to your site and drive sales. Free shipping – as standard practice or as special limited-time promotion – … Continue reading →

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3 Reasons to Integrate Your eCommerce Systems

Posted on June 15, 2015 by Erica

To stay competitive in ecommerce, you have to be able to respond quickly to customer demands. This may mean integrating with new social media platforms, deploying new marketing strategies, taking advantage of innovative merchandising tools, or responding thoroughly and effectively … Continue reading →

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Cultivating Strong Customer Loyalty

Posted on May 18, 2015 by Erica

As much as ecommerce transformed the retail landscape in the last decade, social media has transformed the landscape of ecommerce in a shorter period of time. Customers engage with brands in ways that differ greatly from previous generations and this … Continue reading →

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Integrating D2C with Your Existing B2B

Posted on March 23, 2015 by Erica

Surveys indicate that brand loyalty and better merchandise options are already drawing customers directly to brand and manufacturer websites with the intent of making purchases directly. As Alex Becker points out, “consumers will buy from the channel that best suits … Continue reading →

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Optimizing Your B2B System

Posted on March 16, 2015 by Erica

The volume of business-to-business orders occurring online continues to grow – even outpacing direct-to-consumer growth in 2014.¹ Research conducted by Forrester Consulting indicates B2B suppliers plan to expand ecommerce platforms in order to offer improved omnichannel experiences for customers in coming … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, Fraud & Chargeback Prevention, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Shipping and Fulfillment, Wholesale Management | Tagged | Comments Off on Optimizing Your B2B System

Does ecommerce technology evolve through natural selection?

Posted on March 6, 2015 by Erica

Does technology evolve through natural selection? Or are all successful products simply the result of conscious design, based on customer feedback and preference? Drawing from a study published in the Proceedings of the Royal Society, an article in The Economist recently … Continue reading →

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