Category Archives: Merchandising Manager

Effective Search Functionality and Design

Posted on April 11, 2016 by Erica

Data indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40% of online purchases, so … Continue reading →

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Upshot Commerce 2015 – A Year in Review

Posted on December 22, 2015 by Erica

2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Cloud, CDN and Scalability, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Upshot Commerce 2015 – A Year in Review

Target Apparel Customers with Segmentation

Posted on July 28, 2015 by Erica

The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most … Continue reading →

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3 Tips for Driving Sales in Niche Markets

Posted on July 20, 2015 by Erica

Creating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action sooner rather than later. As Amazon’s … Continue reading →

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Injecting Creativity into Apparel Merchandising

Posted on July 7, 2015 by Erica

As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions. There are many ways to effectively merchandise individual items … Continue reading →

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Simple Strategies for Improving Apparel SEO

Posted on June 30, 2015 by Erica

The numerous options available for apparel items can make merchandising challenging for ecommerce retailers. With numerous color, size, and other combinations available for given items, it takes a bit of strategy to ensure that your items show up in search … Continue reading →

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5 Essential Features for Success in Apparel eCommerce

Posted on June 2, 2015 by Erica

In today’s competitive ecommerce landscape, retailers need to capitalize on every opportunity to capture a sale. Market conditions can change rapidly, and it’s important to ensure that you have a platform that can respond nimbly and effectively. While the list … Continue reading →

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Social Growth and Engagement with AddShoppers and Upshot

Posted on May 26, 2015 by Erica

Sideshow Collectibles – A Client Case Study About Sideshow Collectibles Established in 1994, Sideshow Collectibles is a specialty manufacturer and distributor of high-end licensed and proprietary collectible products. They serve a passionate community of more than 212,000 users in 123 … Continue reading →

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Optimizing for International Growth – Cosabella Case Study

Posted on May 11, 2015 by Erica

About Cosabella Cosabella is a global, luxury lingerie company that has brought color and innovation to their industry for over 30 years. From bodysuits in the mid-eighties bringing innerwear out, to ultra-stretch lace bras far too beautiful to be hidden … Continue reading →

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Multi-Language & SEO Tools for International Ecommerce

Posted on April 23, 2015 by Erica

Online shopping has gone global; having a solid plan to take your ecommerce company international can prove fruitful. Offering a more familiar, welcoming experience to international customers is key to an effective international strategy. In other words: localization – through … Continue reading →

Posted in Apparel Ecommerce, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Merchandising Manager, SEO and Marketing | Tagged | Comments Off on Multi-Language & SEO Tools for International Ecommerce