Tag Archives: Back Office News

4 Ways to Expand Your Mobile Strategy

Posted on April 19, 2016 by Erica

The debate about whether you need to design a mobile experience for consumers has been settled. With Google’s algorithmic changes last year that favor mobile-ready sites and the fact that the majority of adults use smartphones, if you have not … Continue reading →

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Effective Search Functionality and Design

Posted on April 11, 2016 by Erica

Data indicates that customers who arrive on your site ready to search for something are more likely to convert than those who come just to browse. On-site searching plays a role in as much as 40% of online purchases, so … Continue reading →

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9 Tips for Stellar User-Generated Content

Posted on January 25, 2016 by Erica

Most consumers today turn to the internet to research purchases, regardless of what they’re shopping for. While detailed product descriptions and catchy marketing copy are foundational to persuasive product pages, research indicates that most people trust content generated by other users … Continue reading →

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Upshot Commerce 2015 – A Year in Review

Posted on December 22, 2015 by Erica

2015 was a great year of growth for Upshot Commerce and our loyal brands. Our expanding team developed numerous improvements for our platform that benefited our existing partners and new clients we on-boarded this year. In addition, our digital strategy team … Continue reading →

Posted in Apparel Ecommerce, Checkout Management, Cloud, CDN and Scalability, Customer Management, E-commerce Trends, Finance, Tax and ERP Tools, International Features, Inventory Management, Merchandising Manager, Mobile eCommerce, Order Management, Reports and Analytics, SEO and Marketing, Wholesale Management | Tagged | Comments Off on Upshot Commerce 2015 – A Year in Review

Use Brand Persona to Stand Out from the Crowd

Posted on August 4, 2015 by Erica

Finding your brand’s voice is as important as setting your site’s design. Customers respond to authenticity and consistency; without these, your brand will struggle to succeed in the crowded ecommerce landscape. While it is easiest to craft brand tone when … Continue reading →

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Target Apparel Customers with Segmentation

Posted on July 28, 2015 by Erica

The ecommerce apparel landscape is ever more crowded. Companies catering to niche markets may find themselves defining their brand against equally niche competition. To succeed, you need to find a balance between broad appeal and targeting content for your most … Continue reading →

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3 Tips for Driving Sales in Niche Markets

Posted on July 20, 2015 by Erica

Creating a sense of urgency in ecommerce is a potent tool in driving conversions. The fear of missing out on a great deal or an exclusive item can persuade indecisive customers to take action sooner rather than later. As Amazon’s … Continue reading →

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Injecting Creativity into Apparel Merchandising

Posted on July 7, 2015 by Erica

As people browse and shop more online – and increasingly on mobile – how you present merchandise to customers is key to winning sales, improving average order value, and securing conversions. There are many ways to effectively merchandise individual items … Continue reading →

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Simple Strategies for Improving Apparel SEO

Posted on June 30, 2015 by Erica

The numerous options available for apparel items can make merchandising challenging for ecommerce retailers. With numerous color, size, and other combinations available for given items, it takes a bit of strategy to ensure that your items show up in search … Continue reading →

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Robust Promotional Tools to Drive Apparel eCommerce Sales

Posted on June 22, 2015 by Erica

Customers love a good deal. As the ecommerce landscape evolves, so too do promotional tools that you can use to draw customers to your site and drive sales. Free shipping – as standard practice or as special limited-time promotion – … Continue reading →

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